Start with what you want to accomplish.
Most lenders open with a list of loan products. We open with the move you’re trying to make — then build the financing around it.
Impact Advantage™ is the strategy layer of Impact Lending Group™.
Find your advantage
Six situations. Pick the one that sounds like yours.
I want to buy a home Buying Power
What you can borrow is only half the question. We look at how your income, credit and down payment work together, then structure the loan so the monthly number lands where you want it — not just where you qualify.
Start an applicationI want a lower payment Payment Strategies
Several levers move a monthly payment: rate buydowns, a different term, refinancing, or removing mortgage insurance once you have the equity for it. We compare them side by side and show what each one actually costs before recommending one.
Start an applicationI need to buy before I sell Move-Up
Financing that lets you buy the next home without waiting on the current one to close. We map the timing, the equity you can access and the fallback plan, so a delayed sale doesn’t turn into a rushed one.
Start an applicationI’m building Construction
One-time-close construction financing, draw schedules, and what your builder needs to have in order before the first draw. We handle the loan side while your builder handles the build.
Are you a builder? Builder PortalI’m buying an investment Investment
DSCR loans qualify on the property’s income rather than yours. We run short-term rental history, long-term rent comparables and the financing structure together, because changing one changes the others.
Start an applicationI need my equity Equity
Cash-out refinancing, a HELOC, or a second mortgage — weighed against what keeping your current rate is worth. Sometimes the answer is to leave the first mortgage alone, and we’ll tell you when that’s the case.
Start an applicationFor Realtors
Financing that helps you win the listing.
Your buyer’s lender is part of your offer. We give you something to show at the table — and we answer the phone during a negotiation.
A financing story for your listing
Buydown scenarios, payment examples and a shareable property page that explains why the numbers work — not just what the house costs.
Pre-approvals your buyers can act on
Underwritten up front so the offer holds up, with a direct line to the loan officer when a deal needs an answer the same day.
Request an Advantage
Tell us what you’re working on. Michelle follows up directly, usually the same business day.
Featured property experience
Some listings get their own page.
No. 001 · Charlotte, NC1935 West Trade Street
A furnished, income-producing townhome with two years of short-term rental history — presented with the performance data, the tax treatment and the DSCR financing that make the numbers work.
View the propertyGet started
One secure application.
Every “Get Started” across Impact Advantage™ ends in the same place: the secure application at Impact Lending Group™. No duplicate forms, no re-entering what you already told us.
About
Impact Advantage™ is how Impact Lending Group™ works with clients. Impact Lending Group is the licensed mortgage practice — the applications, the disclosures, the team. Impact Advantage is the approach: start with the goal, then choose the financing that serves it.
The practice is led by Michelle, working with Sarah and Kendra. You can read the team’s full profiles, reviews and licensing at impactlendinggroup.net.